We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and resilient fruit value chain. Looking back, we’re proud of the progress we made over the past year. Some highlights include sourcing 85% of Olympic Fruit’s total volume with a social certificate in 2024 and saving 70.000 kilos of fruit from going to waste through our upcycling company Half-Baked.
Read more about the milestones we’ve achieved and explore our strategy and goals for the years ahead in our full Sustainability Report, via the link below.
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Fruitful Ventures is consolidating the commercial activities of Freshpride and Hoofdman-Roodzant. Effective 3 August 2026, the commercial operation...
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Bloom is the exclusive brand of the companies Fresh Pride, Hoofdman & Roodzant and Olympic Fruit. Since its introduction in 2012, Bloom has been kn...
Fruitful Ventures is bringing its European trading activities together under one banner. As of 1 January 2026, Freshpride’s European operations wil...