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5 December 2025
Freshpride and Olympic Fruit consolidate European trading activities
Fruitful Ventures is bringing its European trading activities together under one banner. As of 1 January 2026, Freshpride’s European operations wil...
Fruit importer and exporter for Europe
Fruit importer and exporter for Eastern Europe, Asia, the Middle East and Africa
Global fruit sourcing, with offices in South Africa and Serbia
Specialist in refrigeration, storage and distribution, cross-docking, packaging/repackaging, and the transportation of fresh produce.
Our residue flow processing hub where rejected fruit is processed into semi-finished products
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Responsible for the management and development of our own growing locations
Establishment
2001Olympic Fruit was founded by Thijs van den Heuvel. We started out with 4 people on the second floor of the old Pascual location on the Hagé grounds.
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Acquisition of Hoofdman-Roodzant
2008Hoofdman-Roodzant was the first company to be purchased by Thijs van den Heuvel.
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Olympic Food Group
2012In 2012, Olympic Food Group was established to support the companies with shared services such as HRM and Finance. By that time, there were more than 10 companies under the umbrella of the group.
Establishment Innofruit
2013In 2013, for strategic reasons, it was decided to sell some companies and opt for backward chain integration by investing in in-house production. Innofruit was established for this purpose. In 2016, the growing locations in South Africa and Northern Macedonia were added to Innofruit's portfolio.
Establishment Fresh Pack Logistics
2014In 2014, Fresh Pack Logistics was established. In addition to growing, buying and selling fruit, we were now able cool, store, repack and transport fruit.
Establishment Fresh Pride
2016In 2016, Fresh Pride was established to serve the Middle and Far East, Southeast Asia, India and Africa.
Acquisition Fresh Pride & Hoofdman-Roodzant
2018In 2018, the baton was passed on to the next generation when Lennart van den Heuvel took over Fresh Pride and Hoofdman-Roodzant from his father Thijs.
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Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics
2020On January 1, 2020, Lennart van den Heuvel also took over Olympic Food Group, Olympic Fruit and Fresh Pack Logistics from his father.
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Fresh Pride Singapore
2022Fresh Pride Singapore was established in 2022.
Establishment Fresh Pride Serbia and South Africa
2023In 2023, Fresh Pride was further expanded to include Fresh Pride Serbia and Fresh Pride South Africa.
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Establishment HALF-BAKED
2024HALF-BAKED, our very own residual flow processing hub, became a reality. This year, we are also taking over part of Greek Grape Company's commercial operations and Olympic Food Group will become Fruitful Ventures.
View our vacancies
4
Receiving and Loading Coordinator
Fresh Pack Logistics B.V. specialises in the refrigeration, storage, cross-docking and transport of fruit and vegetable products.
To expand our team, we are looking for a Receiving and Loading Coordinator
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Accountmanager Trade
As an Account Manager Trade, you are the commercial link between our international customers and our fresh products.
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Stage Voedingstechnologie / Kwaliteit & Ontwikkeling
Per direct of vanaf september 2026
Half Baked, een jonge start-up binnen Fruitful Ventures, maakt van citrusreststromen sap en halffabricaten voor foodmerken. Dat betekent: bouwen, verbeteren en opschalen, met korte lijnen en veel ruimte om mee te denken.
Maar ook: kwaliteit en efficiency moeten kloppen. Daarom zoeken we een stagiair Voedingstechnologie / Kwaliteit & Ontwikkeling die mee wil bouwen aan een stevige basis.
