Sustainability
We recognize that sustainability is an integral part of how we operate across our value chain - from farm to consumer. Our mission is to bring the global fruit chain together in an efficient and sustainable way, because we want people around the world to be able to enjoy fruit. Now and in the future.
Our growing strategy focuses on five key areas where we believe we can make the greatest impact: Planet Smart Actions, Regenerative Farming, Working Conditions, Water Stewardship and Food Waste Reduction.
Planet Smart Actions
Taking action towards climate change is essential to building a resilient and future-proof value chain. By setting clear and measurable targets and working closely with our growers and logistics partners, we monitor and manage our CO₂ emissions across the entire value chain. This collaborative approach enables us to identify reduction opportunities, improve efficiency in farming, transport, and operations, and continuously reduce the carbon footprint of our activities.
Food Waste Reduction
At Fruitful Ventures, we believe good food should never go to waste. In 2024, we launched Half-Baked, our upcycling hub where surplus fruit and vegetables are turned into new, high-quality products instead of being discarded. By working together with partners, we saved over 70,000 kilos of fruit in our first year. We continue to scale up our efforts, aiming to close loops, reduce food waste, and turn what was once waste into valuable ingredients for the future.
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Working Conditions
We are committed to guaranteeing safe, fair, and ethical working conditions for every worker across our value chain. By adhering to recognized social compliance schemes and actively engaging with our partners, we promote respect for human rights, fair labor practices, and responsible business conduct. Our goal is to build a transparent and inclusive supply chain where people are treated with dignity and respect.
Regenerative Farming
Healthy and resilient soil is key to sustainable produce and thriving ecosystems. By adopting regenerative agricultural practices, we aim to nourish and improve soil health, enhance biodiversity, and strengthen farm ecosystems. Through close collaboration with our growers, we contribute to long-term environmental sustainability while supporting climate-resilient farming systems that protect natural resources.
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Water Stewardship
Water is an essential natural resource and a key element of sustainable agriculture. We strive to manage it responsibly by enhancing water availability for our stakeholders, complying with certification standards to reduce water-related risks, and promoting efficient use and conservation practices with our suppliers. Through these efforts, we contribute to protecting water resources and supporting resilient ecosystems.
We proudly present our first Sustainability Report 2024/2025
We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and resilient fruit value chain. Looking back, we’re proud of the progress we made over the past year. Some highlights include sourcing 85% of Olympic Fruit’s total volume with a social certificate in 2024 and saving 70.000 kilos of fruit from going to waste through our upcycling company Half-Baked.
Read more about the milestones we’ve achieved and explore our strategy and goals for the years ahead in our full Sustainability Report,
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