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Freshpride and Olympic Fruit consolidate European trading activities
5 December 2025

Freshpride and Olympic Fruit consolidate European trading activities

Fruitful Ventures is bringing its European trading activities together under one banner. As of 1 January 2026, Freshpride’s European operations wil...

We proudly present our first Sustainability Report 2024/2025
21 July 2025

We proudly present our first Sustainability Report 2024/2025

We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and r...

We are proud to introduce our renewed Bloom brand
29 April 2025

We are proud to introduce our renewed Bloom brand

Bloom is the exclusive brand of the companies Fresh Pride, Hoofdman & Roodzant and Olympic Fruit. Since its introduction in 2012, Bloom has been kn...

HALF-BAKED wins the Barendrecht CSR Award 2025
13 March 2025

HALF-BAKED wins the Barendrecht CSR Award 2025

On Tuesday, March 11, the presentation of the Barendrecht CSR Award 2025 took place during the Barendrecht Social Business Event. HALF-BAKED was on...

Strengthening Our Commitment to Sustainable and Ethical Sourcing
10 December 2024

Strengthening Our Commitment to Sustainable and Ethical Sourcing

Have you ever wondered what each certification really stands for? At Fruitful Ventures, we see certifications as much more than just a checklist. T...

Gain insight into CSRD, a new EU regulation
30 August 2024

Gain insight into CSRD, a new EU regulation

An upcoming EU regulation will require over 50,000 companies worldwide to disclose their sustainability impacts by 2025. This regulation is not jus...

New Residue Flow Processing Hub Opened at Robin Food Hub
19 September 2024

New Residue Flow Processing Hub Opened at Robin Food Hub

With a shared passion for sustainable business, Fruitful Ventures (formerly Olympic Food Group) and Sustainable Brewing have joined forces. Last ye...

Olympic Food Group continues under the name Fruitful Ventures 
2 October 2024

Olympic Food Group continues under the name Fruitful Ventures 

Olympic Food Group will now operate under the name Fruitful Ventures. With a new company name, refreshed positioning, and a modern logo, the compan...