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Establishment

2001

Olympic Fruit was founded by Thijs van den Heuvel. We started out with 4 people on the second floor of the old Pascual location on the Hagé grounds.

Establishment

Acquisition of Hoofdman-Roodzant

2008

Hoofdman-Roodzant was the first company to be purchased by Thijs van den Heuvel.

Acquisition of Hoofdman-Roodzant

Olympic Food Group

2012

In 2012, Olympic Food Group was established to support the companies with shared services such as HRM and Finance. By that time, there were more than 10 companies under the umbrella of the group.

Olympic Food Group

Establishment Innofruit

2013

In 2013, for strategic reasons, it was decided to sell some companies and opt for backward chain integration by investing in in-house production. Innofruit was established for this purpose. In 2016, the growing locations in South Africa and Northern Macedonia were added to Innofruit's portfolio.

Establishment Innofruit

Establishment Fresh Pack Logistics

2014

In 2014, Fresh Pack Logistics was established. In addition to growing, buying and selling fruit, we were now able cool, store, repack and transport fruit. 

Establishment Fresh Pack Logistics

Establishment Fresh Pride

2016

In 2016, Fresh Pride was established to serve the Middle and Far East, Southeast Asia, India, Africa and Southern Europe.

Establishment Fresh Pride

Acquisition Fresh Pride & Hoofdman-Roodzant

2018

In 2018, the baton was passed on to the next generation when Lennart van den Heuvel took over Fresh Pride and Hoofdman-Roodzant from his father Thijs.

Acquisition Fresh Pride & Hoofdman-Roodzant

Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics

2020

On January 1, 2020, Lennart van den Heuvel also took over Olympic Food Group, Olympic Fruit and Fresh Pack Logistics from his father.

Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics

Fresh Pride Singapore

2022

Fresh Pride Singapore was established in 2022.

Fresh Pride Singapore

Establishment Fresh Pride Serbia and South Africa

2023

In 2023, Fresh Pride was further expanded to include Fresh Pride Serbia and Fresh Pride South Africa. 

Establishment Fresh Pride Serbia and South Africa

Establishment HALF-BAKED

2024

HALF-BAKED, our very own residual flow processing hub, became a reality. This year, we are also taking over part of Greek Grape Company's commercial operations and Olympic Food Group will become Fruitful Ventures.

Establishment HALF-BAKED
2001
Establishment
2008
Acquisition of Hoofdman-Roodzant
2012
Olympic Food Group
2013
Establishment Innofruit
2014
Establishment Fresh Pack Logistics
2016
Establishment Fresh Pride
2018
Acquisition Fresh Pride & Hoofdman-Roodzant
2020
Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics
2022
Fresh Pride Singapore
2023
Establishment Fresh Pride Serbia and South Africa
2024
Establishment HALF-BAKED

View our vacancies

5
QC Employee
QC Employee

Fresh Pack Logistics B.V. (FPL) specializes in the refrigeration, storage, cross-docking, and transport of fresh produce. Our distribution center in Barendrecht has over 11,500 square meters of storage capacity.

At Fresh Pack Logistics, you will find yourself in an open and dynamic working environment. Our QC team consists of seven enthusiastic colleagues who work closely together to monitor the quality of our products from arrival to delivery. Together, you ensure that customers can always count on top-quality products.

CSR Officer
CSR Officer

Fruitful Ventures is the driving force behind a dynamic group of companies that trades and packages fresh fruit and vegetables worldwide on a daily basis. Together with our partners and cultivation sites, we ensure that healthy products find their way to consumers. From our Shared Service Center in Barendrecht, we support this process with expertise in Finance & Control, CSR, QA, HRM, IT, and Marketing.

We believe that sustainability, quality, and social responsibility are not separate from business, but form the basis for our growth and success. 

Accountmanager Trade
Accountmanager Trade

As an Account Manager Trade, you are the commercial link between our international customers and our fresh products.

Sales Manager Europe (Fresh Pride)
Sales Manager Europe (Fresh Pride)

As the newest member of our European sales team, you’ll play an important role in shaping the future of the fruit trade. With direct contact with our customers and regular visits, you are key to strengthening our market presence. Together with our sales, import, and back-office colleagues, you’ll bring fresh ideas to the table, help put smart strategies into action, and contribute to our continued growth.

Open job application
Open job application

We are ambitious, fast-growing and always open to new opportunities. 

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