21 July 2025
We proudly present our first Sustainability Report 2024/2025
We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and r...
Fruit importer and exporter for Europe
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Fruit importer and exporter for the CIS region and Ukraine
Fruit importer and exporter for the Middle and Far East, Southeast Asia, India and Africa
Specialist in refrigeration, storage and distribution, cross-docking, packaging/repackaging, and the transportation of fresh produce.
Our residue flow processing hub where rejected fruit is processed into semi-finished products
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Responsible for the management and development of our own growing locations
Establishment
2001Olympic Fruit was founded by Thijs van den Heuvel. We started out with 4 people on the second floor of the old Pascual location on the Hagé grounds.
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Acquisition of Hoofdman-Roodzant
2008Hoofdman-Roodzant was the first company to be purchased by Thijs van den Heuvel.
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Olympic Food Group
2012In 2012, Olympic Food Group was established to support the companies with shared services such as HRM and Finance. By that time, there were more than 10 companies under the umbrella of the group.
Establishment Innofruit
2013In 2013, for strategic reasons, it was decided to sell some companies and opt for backward chain integration by investing in in-house production. Innofruit was established for this purpose. In 2016, the growing locations in South Africa and Northern Macedonia were added to Innofruit's portfolio.
Establishment Fresh Pack Logistics
2014In 2014, Fresh Pack Logistics was established. In addition to growing, buying and selling fruit, we were now able cool, store, repack and transport fruit.
Establishment Fresh Pride
2016In 2016, Fresh Pride was established to serve the Middle and Far East, Southeast Asia, India and Africa.
Acquisition Fresh Pride & Hoofdman-Roodzant
2018In 2018, the baton was passed on to the next generation when Lennart van den Heuvel took over Fresh Pride and Hoofdman-Roodzant from his father Thijs.
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Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics
2020On January 1, 2020, Lennart van den Heuvel also took over Olympic Food Group, Olympic Fruit and Fresh Pack Logistics from his father.
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Fresh Pride Singapore
2022Fresh Pride Singapore was established in 2022.
Establishment Fresh Pride Serbia and South Africa
2023In 2023, Fresh Pride was further expanded to include Fresh Pride Serbia and Fresh Pride South Africa.
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Establishment HALF-BAKED
2024HALF-BAKED, our very own residual flow processing hub, became a reality. This year, we are also taking over part of Greek Grape Company's commercial operations and Olympic Food Group will become Fruitful Ventures.
View our vacancies
6
Lunchstar
Will you be our new lunch star?
At Fruitful Ventures, we are starting to have communal lunches and are therefore looking for two enthusiastic colleagues who will organize our lunches with care and enthusiasm from Monday to Thursday. You will divide the week between you (two days per person), coordinate with each other, and cover for each other in case of absence.
Productiemedewerker Citrus bij Half Baked
Half Baked maakt van citrus-reststromen sap en halffabricaten voor foodmerken. Wat overblijft, krijgt bij ons een tweede leven. We zijn een jonge start-up binnen Fruitful Ventures: we bouwen, verbeteren en schalen op met korte lijnen en veel ruimte voor initiatief. Daarom zoeken we een productiemedewerker die als rechterhand van onze productiechef meedraait, met de ambitie om door te groeien naar productiechef.
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Stage Voedingstechnologie / Kwaliteit & Ontwikkeling
Per direct of vanaf september 2026
Half Baked, een jonge start-up binnen Fruitful Ventures, maakt van citrusreststromen sap en halffabricaten voor foodmerken. Dat betekent: bouwen, verbeteren en opschalen, met korte lijnen en veel ruimte om mee te denken.
Maar ook: kwaliteit en efficiency moeten kloppen. Daarom zoeken we een stagiair Voedingstechnologie / Kwaliteit & Ontwikkeling die mee wil bouwen aan een stevige basis.
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Stage Commercie / Marketing & Communicatie
Per direct of vanaf september 2026
Half Baked maakt van citrusreststromen sap en halffabricaten voor foodmerken. We zijn een jonge start-up en onderdeel van Fruitful Ventures. Dat betekent: bouwen, verbeteren en opschalen.
En dat vraagt om sterke verhalen, slimme samenwerkingen en commerciële slagkracht. Daarom zoeken we een stagiair Commercie / Marketing & Communicatie.
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Accountmanager Trade
As an Account Manager Trade, you are the commercial link between our international customers and our fresh products.
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Open job application
We are ambitious, fast-growing and always open to new opportunities.
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