Sustainability
We recognize that sustainability is an integral part of how we operate across our value chain - from farm to consumer. Our mission is to bring the global fruit chain together in an efficient and sustainable way, because we want people around the world to be able to enjoy fruit. Now and in the future.
Our growing strategy focuses on four key areas where we believe we can make the greatest impact: Climate Resilience (CO2 emissions), Food Waste Reduction, Workers in the Value Chain and Biodiversity and Ecosystem Health.
Climate Resilience (CO2 emissions)
Growing and transporting fruit across the world comes with a carbon footprint. In 2024, we calculated our Scope 1, 2, and 3 emissions to better understand where our impact lies. We are working to reduce emissions in our own operations and energy use, and collaborating with growers and logistics partners to make farming and transport more sustainable.
Food Waste Reduction
At Fruitful Ventures, we believe good food should never go to waste. In 2024, we launched Half-Baked, our upcycling hub where surplus fruit and vegetables are turned into new, high-quality products instead of being discarded. By working together with partners, we saved over 70,000 kilos of fruit in our first year. We continue to scale up our efforts, aiming to close loops, reduce food waste, and turn what was once waste into valuable ingredients for the future.
Workers in the Value Chain
We care about the people behind our products. From growers to logistics partners, we work to promote fair, safe, and ethical working conditions throughout our supply chain. In 2024, we intensified our supplier engagement, focusing more on social responsibility and certification to support better practices. Together with our partners, we strive for a supply chain where every worker is treated with dignity and respect.
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Biodiversity and Ecosystem Health
Healthy ecosystems are essential for growing fruit. In 2024, we improved how we track pesticide use and residues, helping us understand and reduce our environmental impact. Together with our growers, we aim to protect biodiversity, soil health, and water quality by balancing crop protection with environmental care. Through projects on our own farm and close partnerships, we’re learning how to farm more sustainably and protect nature for the long term.
We proudly present our first Sustainability Report 2024/2025
We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and resilient fruit value chain. Looking back, we’re proud of the progress we made over the past year. Some highlights include sourcing 85% of Olympic Fruit’s total volume with a social certificate in 2024 and saving 70.000 kilos of fruit from going to waste through our upcycling company Half-Baked.
Read more about the milestones we’ve achieved and explore our strategy and goals for the years ahead in our full Sustainability Report,
Would you like to know more about sustainability or CSRD? Get in touch with one of our colleagues.
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