Our Growing Locations 

At Fruitful Ventures, we have three owned growing locations: Cederberg Farming in South Africa, Dojrana in North Macedonia, and Pridefield Productions in Serbia. 

Cederberg farming  

South- Africa  

Cederberg Farming has been part of Fruitful Ventures since 2016. At that time, we acquired two neighboring wine grape farms located 270 km north of Cape Town. The two farms were combined into one production area of 100 hectares of which 80 hectares are arable. 

Cederberg Farming has 47 hectares of grape cultivation and 23 hectares of vegetable cultivation, both for export and for the South African market. The specific climate of the Trawal Valley ensures a long production season and thus early and late production of both vegetables and fruits. 

Dojrana  

Northern Macedonia 

In 2016, Fruitful Venturesacquired the lease of 260 acres of land. This land contains seven plots, located in two municipalities in the southeastern corner of northern Macedonia. This location is ideal for fruit growing due to its sub-Mediterranean microclimate and wide market access to Europe and the Middle East. Dojrana has 22.4 hectares of apricots, 22.4 hectares of apples, 17.5 hectares of cherries and 7.1 hectares of plums.  

Pridefield Productions  

Serbia 

Pridefield Productions is the newest growing location of Fruitful Ventures, established in 2024. The site is located in Central Serbia, in the heart of the Šumadija region. This area is known for its wooded landscapes, fertile plains, and flowing rivers – making it ideal for growing apples. Pridefield Productions covers 43 hectares, where premium-quality apples are grown in the varieties Royal Gala, Granny Smith, Fuji, Red Delicious, and Golden Delicious. The apples are intended for both domestic and international markets. 

In addition to its extensive orchards, Pridefield features a state-of-the-art packhouse with ULO cold storage capacity of 2.300 tons, ensuring optimal freshness and quality throughout the supply chain.