Founded in 2013, Innofruit is responsible within Fruitful Ventures for the management and development of our growing locations. 

Innofruit currently includes two growing locations: one in South Africa and one in northern Macedonia. 

Cederberg farming 

South-Africa 

In 2016, InnoFruit acquired two neighboring wine grape farms 270 km north of Cape Town. The two farms were merged into one production area of 100 hectares, of which 80 hectares were arable: Cederberg farm.

Cederberg Farming has 47 hectares of grapes and 23 hectares of vegetables, for both export and the South African market. The specific climate of the Trawal Valley ensures a long growing season, resulting in early and late produce of both fruits and vegetables. 

Dojrana 

Northern Macedonia 

In 2016, Innofruit acquired the lease of 260 acres of land. This land contains seven plots, located in two municipalities in the southeastern corner of northern Macedonia. This location is ideal for fruit growing due to its sub-Mediterranean microclimate and wide market access to Europe and the Middle East. Dojrana has 22.4 hectares of apricots, 22.4 hectares of apples, 17.5 hectares of cherries and 7.1 hectares of plums.