We are proud to introduce our renewed Bloom brand
Bloom is the exclusive brand of the companies Fresh Pride, Hoofdman & Roodzant and Olympic Fruit. Since its introduction in 2012, Bloom has been kn...
We are proud to present our very first Sustainability Report 2024/2025 - a key milestone on our journey toward a more sustainable, inclusive, and resilient fruit value chain. Looking back, we’re proud of the progress we made over the past year. Some highlights include sourcing 85% of Olympic Fruit’s total volume with a social certificate in 2024 and saving 70.000 kilos of fruit from going to waste through our upcycling company Half-Baked.

Read more about the milestones we’ve achieved and explore our strategy and goals for the years ahead in our full Sustainability Report, via the link below.