About us
We are Fruitful Ventures (formerly Olympic Food Group). A family business at heart, now with the second generation at the helm. We are based in the Dutch Fresh Port in Barendrecht, the largest Agro-Vers-Food (Agri-Fresh-Food) cluster in the Netherlands.
Fruitful Ventures consists of six companies. Together, they focus on growing, buying, selling, and distributing fruit. As a group, we operate across the chain and around the globe. This allows us to make a real difference now and in the future. Our mission at Fruitful Ventures is to bring the fruit chain together in a sustainable and efficient way.
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Shared Service Centre
We believe in joining forces and sharing knowledge to get ahead. We do this within our group, and beyond our group as well. Fruitful Ventures is responsible for all support services. These include Finance, HRM, IT, Sustainability, Marketing and Quality. These departments, which make up our Shared Service Centre, support all the companies within our group. As a result, we make efficient use of people and resources, and our companies can focus on what they do best.
Facts
- Active in over 50 countries worldwide
- 183 million revenue (2023)
- 122 employees
Establishment
2001Olympic Fruit was founded by Thijs van den Heuvel. We started out with 4 people on the second floor of the old Pascual location on the Hagé grounds.
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Acquisition of Hoofdman-Roodzant
2008Hoofdman-Roodzant was the first company to be purchased by Thijs van den Heuvel.
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Olympic Food Group
2012In 2012, Olympic Food Group was established to support the companies with shared services such as HRM and Finance. By that time, there were more than 10 companies under the umbrella of the group.
Establishment Innofruit
2013In 2013, for strategic reasons, it was decided to sell some companies and opt for backward chain integration by investing in in-house production. Innofruit was established for this purpose. In 2016, the growing locations in South Africa and Northern Macedonia were added to Innofruit's portfolio.
Establishment Fresh Pack Logistics
2014In 2014, Fresh Pack Logistics was established. In addition to growing, buying and selling fruit, we were now able cool, store, repack and transport fruit.
Establishment Fresh Pride
2016In 2016, Fresh Pride was established to serve the Middle and Far East, Southeast Asia, India, Africa and Southern Europe.
Acquisition Fresh Pride & Hoofdman-Roodzant
2018In 2018, the baton was passed on to the next generation when Lennart van den Heuvel took over Fresh Pride and Hoofdman-Roodzant from his father Thijs.
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Acquisition Olympic Food Group, Olympic Fruit and Fresh Pack Logistics
2020On January 1, 2020, Lennart van den Heuvel also took over Olympic Food Group, Olympic Fruit and Fresh Pack Logistics from his father.
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Fresh Pride Singapore
2022Fresh Pride Singapore was established in 2022.
Establishment Fresh Pride Serbia and South Africa
2023In 2023, Fresh Pride was further expanded to include Fresh Pride Serbia and Fresh Pride South Africa.
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Establishment HALF-BAKED
2024HALF-BAKED, our very own residual flow processing hub, became a reality. This year, we are also taking over part of Greek Grape Company's commercial operations and Olympic Food Group will become Fruitful Ventures.
